So What Club
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The curriculum

A guided path from complete beginner to interview-ready. The foundation first, then every case type and the industries, then every firm, region, and online test, and finally the expert track.

Start here

Step 1: The job, and the small simulation of it

Begin with this lesson, no sign-in needed. For a plan that tells you what to do each day, answer a few questions under Get my plan.

Foundation

19 modules

Start here. The core skills every case needs, in order.

Foundation · Start here

What a case interview is, and how to prepare

Start from zero. What a consultant does, why firms use the case interview, what is being judged, how a case runs from the first sentence to the last, and how to practice with another person.

29 min · 5 lessons

Foundation · Language

English for case interviews

The phrases that carry you through a case, from the first summary to the final recommendation, and how to speak clearly at the right pace. Written for people who use English as a second or third language.

16 min · 2 lessons

Foundation · Business basics

Business basics for non-business learners

The business ideas every case assumes you know: how a company reports profit, how costs behave, what one customer is worth, how markets and prices work, why profit is not cash, and how eight major industries make money.

61 min · 6 lessons

Foundation · The core skill

How to structure any problem

The most important skill in the interview. Break a problem into clean parts, build your own issue tree, lead with a hypothesis, and use frameworks as tools rather than scripts.

14 min · 3 lessons

Foundation · Case math

Case math and quantitative reasoning

The arithmetic cases use, from the ground up: percentages and percentage points, growth, margins, breakeven, payback, return on investment, present value, and the mental-math habits that keep you fast and correct.

21 min · 3 lessons

Foundation · Market sizing

Market sizing and estimation

How to estimate a number when you have almost no data: define it first, then build it top-down or bottom-up, choose assumptions you can defend, and cross-check from a second direction.

10 min · 1 lesson

Foundation · Exhibits

Reading and using exhibits

How to read a chart or table fast: see what it shows, pick the right number, do math directly from it, and state the most important takeaway, the so-what.

5 min · 1 lesson

Foundation · Charts and data

Charts and data in depth

Every exhibit type you will meet, how to read each one, the traps that catch candidates, how to handle several exhibits at once, and how to turn what you see into your next hypothesis.

26 min · 3 lessons

Foundation · Creativity

Brainstorming and creativity

How to answer "what could explain this?" or "what could the client do?" with a structured list instead of random ideas, then rank the ideas by impact and feasibility. Includes 12 practice prompts with model answers.

26 min · 2 lessons

Foundation · Case types

The map of case types

A short tour of every case type before you specialize. For each: what the prompt usually looks like, how a strong candidate starts, and the trap to avoid. Each type then has a full module in the Case Types library.

6 min · 1 lesson

Foundation · Closing the case

Synthesis and the recommendation

How to close a case the way consultants communicate: answer first, then reasons, then risks and next steps. And how to lead with the point throughout the case, not only at the end.

6 min · 1 lesson

Foundation · The fit interview

The fit, behavioral, and personal interview

The part of the interview that is not a case. How to build and tell a strong story, the dimensions firms probe (including McKinsey's current four), how many stories you need, and the questions almost every candidate is asked.

10 min · 2 lessons

Foundation · Delivery

Communication, presence, and case etiquette

The same answer can pass or fail depending on how it is delivered. Thinking out loud in a structured way, staying calm when challenged, recovering from a mistake, and speaking clearly in a second language.

4 min · 1 lesson

Foundation · Getting in

The recruiting process and how to get in

The full path from application to offer: the CV and cover letter, networking and referrals, entry titles by firm, the stages and formats, how timing differs by region, and handling an offer.

8 min · 1 lesson

Foundation · Getting in

The consulting CV and cover letter

The application screen is where most candidates are filtered out. How to write impact bullets, keep to one page, follow the format your region expects, write a short cover letter, and tailor both to each firm.

21 min · 2 lessons

Foundation · Getting in

Networking and referrals

Who to contact, what to write, how to run a 20-minute conversation, how to follow up, how referrals work, and how much networking matters in your region.

16 min · 2 lessons

Foundation · Getting in

Experienced hires, PhDs, and other advanced degrees

How the process differs when you come from industry or research, how to frame your background in consulting terms, and the fit questions you are most likely to hear.

15 min · 2 lessons

Foundation · Getting in

Your situation: switching careers, adjustments, and support programmes

For career switchers, disabled and neurodivergent candidates, women and underrepresented candidates: how to answer "why leave", how to ask for adjustments, and which programmes firms and nonprofits publish.

23 min · 3 lessons

Foundation · Getting in

Final rounds and offers

What partners test in final rounds, questions to ask them, sell days, offer deadlines, what is and is not negotiable, choosing between offers, and what to do after a rejection.

17 min · 2 lessons

Case types

37 modules

One module for each type of case, each with worked examples.

Case type 01

Guesstimates and market sizing

How to estimate any quantity from almost nothing: clarify what is asked, build a short formula top-down or bottom-up, segment where it matters, choose assumptions that fit the region, and sanity-check against a real anchor.

32 min · 2 lessons

Case type 02

Profitability

The most common case type. Diagnosing why profit has fallen and how to improve it, narrowing to the real driver through revenue, cost, and contribution, and asking for facts instead of assuming them.

25 min · 1 lesson

Case type 03

Profit and loss

Reading a full income statement, finding the line that moved profit most, and explaining why it moved.

21 min · 1 lesson

Case type 04

Market expansion

Growing into a space close to what the company already does (a new segment, channel, or nearby region) and testing whether the unit economics pass.

19 min · 1 lesson

Case type 05

Market entry

Whether and how a company should enter a market where it has no presence, with a realistic ramp-up, local fixed costs, and a choice of entry mode.

19 min · 1 lesson

Case type 06

Revenue growth and growth strategy

Growing revenue using a complete split of growth sources (core, adjacent, inorganic), then sizing and ranking the options on profit.

19 min · 1 lesson

Case type 07

Pricing

Setting price with cost, competitors, and value to the customer, and judging price changes with the trade-off between margin and volume.

23 min · 1 lesson

Case type 08

Mergers, acquisitions, and due diligence

Should a company or a private-equity fund buy this target: valuing it with multiples, treating synergies with doubt, and checking fund returns.

24 min · 1 lesson

Case type 09

New product or service launch

Whether and how to launch, balancing demand, economics, and route to market, including sales taken from your own products (cannibalization).

18 min · 1 lesson

Case type 10

Competitive response

A rival has acted; decide how to respond by comparing profit under each option and knowing the break-even point, rather than reacting on reflex.

17 min · 1 lesson

Case type 11

Operations and process improvement

Something runs slow or costly; walk the process, compare it with demand, find the real bottleneck, and put a value on fixing it.

17 min · 1 lesson

Case type 12

Cost reduction and cost cutting

Reducing cost to a target without breaking the business, by sizing the big buckets, choosing the right levers, and counting the one-time cost of each cut.

17 min · 1 lesson

Case type 13

Capacity, supply chain, and footprint

Can we make and move enough: comparing demand with capacity along the chain, fixing the link that limits it at the lowest cost, and choosing where to place capacity.

17 min · 1 lesson

Case type 14

Investment and capital project decisions

Is this project worth it: payback, net present value (NPV), and internal rate of return (IRR), compared with the cost of capital and the alternatives.

19 min · 1 lesson

Case type 15

Market study and industry analysis

Understanding an industry by mapping customers, players, the value chain, and trends, sizing it, and forming a clear point of view.

18 min · 1 lesson

Case type 16

Declining industry and turnaround

The business is shrinking: separate the company from the industry, fix what is fixable, and, when the whole industry is declining, manage the decline for cash.

20 min · 1 lesson

Case type 17

Public, social, and non-profit cases

Government, charity, and non-profit cases: agree the real objective and success metric, then compare options on outcome per unit of money and commit to an answer.

17 min · 1 lesson

Case type 18

Non-standard and creative cases

A prompt that fits no familiar type, handled from first principles: clarify the objective, build a simple model, and find the levers.

16 min · 1 lesson

Case type 19

Digital and AI transformation

Where a company should use digital tools and AI (including generative AI), what it is worth, how to deliver it, and how to get people to use it.

20 min · 1 lesson

Case type 20

Sustainability and decarbonization

Cutting emissions at the lowest cost and managing carbon costs: emission scopes, cost per tonne, abatement curves, carbon prices, and EU border charges.

20 min · 1 lesson

Case type 21

Government and economic development

Turning a national target into the capacity, people, and money needed each year, finding the gap, and choosing levers: tourism, workforce localization, service delivery, privatization, and digital public services.

19 min · 1 lesson

Case type 22

Healthcare and pharma

Cases on medicines, hospitals, and health insurers: pricing a drug under health technology assessment, sizing hospital capacity with Little's Law, and payer and provider economics.

19 min · 1 lesson

Case type 23

Unit economics and subscription businesses

Whether a business makes money on each order or customer: contribution per order, customer acquisition cost (CAC), lifetime value (LTV), churn, and cohorts.

18 min · 1 lesson

Case type 24

Financial services P&L: banks and insurers

Reading bank and insurer profit: net interest income and margin, fees, cost/income ratio, and credit losses for banks; loss, expense, and combined ratios for insurers.

18 min · 1 lesson

Case type 25

Organization and post-merger integration

Designing how a company is organized (spans and layers, operating model) and bringing two companies together after a merger (integration office, synergy tracking, people).

18 min · 1 lesson

Case type triage

Which case type is this?

A one-page guide to recognizing the case type from the client's question, with ten prompts to classify.

9 min · 1 lesson

Practice cases

Practice cases: Middle East

Six full cases set in the Gulf: an airline route, a government service center, a private-equity clinic deal, fiber broadband in Oman, hotel rooms for a new heritage destination in Saudi Arabia, and a public health screening programme in the UAE.

190 min · 1 lesson

Practice cases

Practice cases: India

Four full cases set in India: a biscuit maker's price point, digital lending to small shops, a new hospital in a smaller city, and rooftop solar.

125 min · 1 lesson

Practice cases

Practice cases: Europe and UK

Four full cases set in Europe and the UK: convenience-store profit, a grid battery, industrial service growth, and a home insurer's sales channels.

140 min · 1 lesson

Practice cases

Practice cases: Singapore and Southeast Asia

Six full cases set in Singapore and Southeast Asia: wealth-management fees, a new airline route, buy-now-pay-later in a super-app, moving production to Vietnam, certifying palm oil smallholders in Malaysia, and a weekly mobile data pass in the Philippines.

190 min · 1 lesson

Practice cases

Practice cases: US and Canada

Four full cases set in North America: a pet-food price rise, software growth quality, a private-equity buy-and-build, and urgent-care clinics.

125 min · 1 lesson

Practice cases

Practice cases: Global

Four full cases with a global lens: electric city buses, electric mining trucks, hotel revenue, and choosing a first international market.

140 min · 1 lesson

Practice cases

Practice cases: Australia and New Zealand

Three full cases set in Australia and New Zealand: online grocery delivery, an iron ore mine in a price fall, and fast chargers for electric cars on a highway.

90 min · 1 lesson

Practice cases

Practice cases: Mainland China, Hong Kong, and Taiwan

Three full cases: a dim sum restaurant in Hong Kong, home chargers for electric cars in a large Mainland Chinese city, and a new e-bike line in Taiwan.

100 min · 1 lesson

Practice cases

Practice cases: Japan and South Korea

Three full cases: a rural railway in Japan, a Korean skincare brand growing in the US, and a private-equity deal for a Japanese parts maker with no successor.

100 min · 1 lesson

Practice cases

Practice cases: Africa

Three full cases: pay-as-you-go solar in Kenya, power for a mine in South Africa, and a national program to bring more adults in Nigeria into financial services.

90 min · 1 lesson

Practice cases

Practice cases: Latin America

Three full cases: doctor's offices in Mexican pharmacies, grain storage in Brazil, and water for a copper mine in Chile.

95 min · 1 lesson

Industries

New37 modules

Every industry brief, grouped by sector, with a one-minute summary and a start-here path.

Industries · Toolkit

How industries work: the toolkit

The six tools that let you understand any industry fast: value chains and profit pools, unit economics, supply chains, cost structures and margins, business models, and a 10-minute industry scan to run before any interview.

89 min · 6 lessons

Industries · Healthcare

Pharma, biotech and medical devices

How medicines and medical devices go from the lab to the patient, who chooses and who pays, how companies make money under patents and price controls, the numbers they watch, the main players by region, the trends of 2024 to 2026, and how to crack the cases you will meet.

46 min · 3 lessons

Industries · Healthcare

Healthcare providers and payers

Hospitals, clinics, insurers and government payers: how money and care flow, how health systems differ in the US, the UK, Europe, the Gulf, India and Singapore, how hospitals and insurers make money, the metrics they watch, the trends of 2024 to 2026, and how to crack healthcare cases.

40 min · 3 lessons

Industries · Public sector

Government, public sector and non-profits

How governments and non-profits turn money into outcomes: budgets, service delivery, KPIs, public-private partnerships, sovereign wealth funds and national visions such as Saudi Vision 2030, the trends of 2024 to 2026, and how to crack public-sector cases without taking political sides.

45 min · 3 lessons

Industries · Retail

Retail

How grocery, apparel, department store and convenience retailers make money, why store economics (sales per square metre, like-for-like growth, shrink and inventory turns) decide profit, who the main players are by region, and how to crack retail cases.

41 min · 3 lessons

Industries · E-commerce

E-commerce, marketplaces, and quick commerce

How online retailers and marketplaces make money, why GMV is not revenue, how to calculate the contribution of one order including last-mile delivery and returns, and how quick commerce works in India, the Gulf, Europe, and the US.

41 min · 3 lessons

Industries · Consumer goods

Consumer packaged goods (FMCG)

How brand owners of food, drinks, and household and personal care products make money: from gross sales to net sales after trade spend, the route to market through distributors and small shops, private label, innovation, and how to crack consumer goods cases.

43 min · 3 lessons

Industries · Food service

Restaurants and food service

How quick service and full service restaurants make money, why prime cost and table turns decide restaurant profit, how franchising and delivery aggregators change the economics, and how to crack restaurant cases.

38 min · 3 lessons

Industries · Hotels and travel

Hotels and travel

How hotel owners, operators, and franchisors split the money, why RevPAR (occupancy times average daily rate) is the key hotel number, how online travel agencies earn commissions, and how tourism growth in the Gulf and Asia shapes hotel cases.

40 min · 3 lessons

Industries · Aviation

Airlines, airports, and aircraft leasing

How airlines, airports, and aircraft lessors make money, how to use RASK, CASK, load factor, and yield, why hub carriers such as the Gulf airlines and low-cost carriers win in different ways, and how fuel hedging and slots shape airline cases.

40 min · 3 lessons

Industries · Media

Media, streaming, gaming, and advertising

How streaming services, broadcasters, game publishers, and advertising-funded platforms make money, how to work with subscribers, ARPU, churn, and content amortization, and how to crack media cases.

39 min · 3 lessons

Industries · Luxury and fashion

Luxury and fashion

How luxury houses earn very high margins through brand pricing power, why directly operated stores and wholesale have different economics, how travel retail and currencies shape results, how fast fashion differs, and how to crack luxury and fashion cases.

37 min · 3 lessons

Industries · Education

Education and edtech

How schools, universities, test preparation companies, and edtech platforms are funded and make money, how public and private systems differ by region, how to work through school and edtech unit economics, and how to crack education cases.

39 min · 3 lessons

Industries · Financial services

Retail and commercial banking

How a bank earns money from the gap between lending and deposit rates and from fees, why costs and bad loans decide its profit, what capital and liquidity mean in plain words, how Islamic banks work, and how to crack bank cases in Europe, the Gulf, India, Singapore, the US and Africa.

37 min · 3 lessons

Industries · Financial services

Insurance: life, property and casualty, and health

How insurers collect premiums today and pay claims later, why the loss, expense, and combined ratios decide underwriting profit, how investment income and reinsurance work, how products reach customers, and how takaful works, with cases from the Gulf, India, Europe, Africa, and Asia.

32 min · 3 lessons

Industries · Financial services

Payments and fintech

How a card payment moves between the customer, the merchant, the issuer, the acquirer, and the card scheme, who earns what (interchange, scheme fees, merchant fees), how real-time payment systems such as UPI and Pix change the game, and how wallets, buy now pay later, and remittances from the Gulf to India make money per transaction.

34 min · 3 lessons

Industries · Financial services

Asset and wealth management

How asset managers and private banks earn a fee on the money they manage, why assets under management move with markets and flows, why passive funds are squeezing fees, how private banks serve wealthy families, and what sovereign wealth funds are, with examples from the US, Europe, the Gulf, India, and Singapore.

30 min · 3 lessons

Industries · Financial services

Private equity and venture capital

How private equity and venture capital funds raise money, charge fees and carried interest, buy and grow companies, and sell them; how a leveraged buyout creates returns; and why private equity firms are some of the largest clients of consulting firms, through commercial due diligence and value creation work.

30 min · 3 lessons

Industries · Technology

Software and SaaS

How software companies sell subscriptions (software as a service, SaaS), why recurring revenue, retention, and gross margin matter so much, how to calculate ARR, net revenue retention, churn, CAC payback, and the rule of 40, how cloud hosting and AI costs affect margins, and how to crack software cases.

28 min · 3 lessons

Industries · Technology

Internet platforms, marketplaces, and digital advertising

How marketplaces for goods and services earn a take rate on gross merchandise value, why network effects make platforms strong, how digital advertising is priced (CPM and CPC), how super-apps in Asia and the Gulf combine rides, food, and payments, and how to crack platform cases.

29 min · 3 lessons

Industries · Telecom

Telecom: mobile and fixed networks

How mobile and fixed-line operators earn subscribers times ARPU on networks with very high fixed costs, why churn, spectrum, towers, and capital spending shape the industry, how the economics of a fiber roll-out work, and how telecom markets differ in India, the Gulf, Europe, the US, Africa, and Southeast Asia.

28 min · 3 lessons

Industries · Technology

Semiconductors, electronics, and data centers

How chips are designed, made, and packaged by different specialist companies in different countries, why chip factories (fabs) cost billions and make the industry cyclical, how AI demand is reshaping chips and data centers, why power is now the limit for data centers, and how to crack hardware and data center cases.

30 min · 3 lessons

Industries · Energy and resources

Oil and gas

How oil and gas moves from the well to the fuel pump: upstream, midstream and downstream, what a barrel costs to produce, how refineries earn their margin, who the national oil companies are, how OPEC+ and the 2026 Gulf disruption affect prices, and how to crack oil and gas cases.

38 min · 3 lessons

Industries · Energy and resources

Power, utilities and renewables

How electricity is made, moved and sold; why the cheapest new power is often solar or wind; what levelized cost and capacity factor mean; how grids, regulation and storage work; and how power markets differ in Europe, the Gulf, India and Africa.

39 min · 3 lessons

Industries · Energy and resources

Mining and metals

How a mine goes from exploration to metal, why ore grade and the cost curve decide profit, how commodity cycles work, why critical minerals matter for the energy transition, and how steel is made and sold.

38 min · 3 lessons

Industries · Energy and resources

Chemicals

How chemicals turn oil, gas and minerals into the materials in almost everything, why commodity and specialty chemicals are run so differently, why cheap feedstock in the Gulf and the US matters, and how capacity utilization drives the chemical cycle.

36 min · 3 lessons

Industries · Industrials and mobility

Automotive and electric vehicles

How carmakers, suppliers and dealers each make money, why platforms and scale matter so much, what a battery costs, how electric vehicle adoption differs by region, and why two- and three-wheelers lead the change in India and much of Asia.

38 min · 3 lessons

Industries · Industrials and mobility

Industrial manufacturing, machinery and aerospace

How makers of machines, equipment and aircraft earn money over decades: the first sale, then the aftermarket from a growing installed base. Covers backlog and book-to-bill, overall equipment effectiveness (OEE), make or buy decisions, the tiered supply chain, and the aerospace ramp-up.

37 min · 3 lessons

Industries · Industrials and mobility

Logistics, shipping, ports and supply-chain services

How goods move around the world: container shipping and freight rates, freight forwarders, warehousing and third-party logistics, the last mile, and the ports and free zones of the Gulf and Singapore. Covers voyage economics, rerouting, cost per drop, trade lanes, and the 2024 to 2026 disruptions in the Red Sea and the Strait of Hormuz.

39 min · 3 lessons

Industries · Infrastructure

Construction, real estate and infrastructure

How buildings and infrastructure get planned, financed, built and owned: developers, contractors, investors and REITs, cap rates and occupancy, why large projects run over budget, how public-private partnerships work, and how to read giga-projects in the Gulf with a neutral eye.

37 min · 3 lessons

Industries · Infrastructure

Agriculture and food production

How food gets from seed to plate: farm economics, inputs such as seed and fertilizer, yields, traders and processors, the cold chain, smallholder farming in India and Africa, and food security in the Gulf. Covers the 2026 fertilizer shock and how to crack agriculture cases.

37 min · 3 lessons

Industries · Professional services

Professional services: consulting, audit, law and IT services

How consulting, audit, law and IT services firms make money from their people's time; the pyramid, utilization, billing rates, realization and pricing models; how AI is changing the model; and why the economics of a consulting firm shape the way a case interview is run.

40 min · 3 lessons

Industries · Infrastructure

Water, waste and utilities

How water is found, cleaned, piped, billed and cleaned again; why desalination matters so much in the Gulf; how waste is collected, recycled, burned for energy or buried; how regulators set allowed returns and tariffs; and what non-revenue water, gate fees and circular economy rules mean for a case.

40 min · 3 lessons

Industries · Media

Sports and live events

How clubs, leagues, venues and concert promoters turn fans' attention into media rights, sponsorship and tickets; why player wages take most of the money; the wage to revenue ratio and the new spending rules in European football; Indian cricket leagues; Gulf investment in sport; and how live music makes money.

39 min · 3 lessons

Industries · Technology

Data centres, cloud and AI compute

How data centres, cloud providers and AI compute businesses work: colocation versus hyperscale, why power and cooling are now the limit, what one megawatt and one rack earn and cost, how a GPU hour is priced, the capex cycle, and the sovereign AI build-outs in the Gulf, India and Europe.

34 min · 3 lessons

Industries · Industrial

Defence and space

How defence companies and space businesses work: governments as the main buyer, budgets and NATO spending targets, European rearmament, long contracts and backlog, contract types, export rules, and the space economy from launch and satellites to satellite broadband and Earth observation, including why reusable rockets changed the cost of reaching orbit.

34 min · 3 lessons

Industries · Technology

Cybersecurity

How the cybersecurity industry works: the threats companies face, who buys security and why, the main product categories from endpoint to identity and cloud, the economics of security software (subscriptions, retention, gross margin) and of security services, how a buyer weighs the cost of a breach, the wave of consolidation, and the rules that force spending.

32 min · 3 lessons

Firms and regions

26 modules

How each firm and each region recruits, and what they test.

Firm library

McKinsey & Company

A personal experience interview plus a problem-solving case in each interview, the Solve assessment, and an AI-assisted case now used in selected offices.

22 min · 2 lessons

Firm library

Boston Consulting Group

BCG's published stages (application, skills interview, case interview, team interview), its online assessments by country, and its five core competencies.

22 min · 2 lessons

Firm library

Bain & Company

A digital assessment (Sova or TestGorilla), case and experience interviews, and a written take-home assignment in some roles.

22 min · 2 lessons

Firm library

Deloitte (including Monitor Deloitte)

Monitor Deloitte strategy work inside Deloitte's Strategy, Risk & Transactions business, with cases, group exercises, and processes that differ by country and team.

22 min · 2 lessons

Firm library

Strategy& (part of PwC)

PwC's strategy consulting business, formed from Booz & Company in 2014, with a large Middle East presence and a published process in several countries.

22 min · 2 lessons

Firm library

EY-Parthenon

EY's strategy and transactions brand, expanded in 2025 to include EY's whole Strategy and Transactions practice. Check the role type before you prepare.

22 min · 2 lessons

Firm library

Kearney

A global strategy and operations firm with reported candidate-led, operations-heavy cases and a written or group case in some final rounds.

22 min · 2 lessons

Firm library

Oliver Wyman

A strategy firm strong in financial services, now "Oliver Wyman, a Marsh business", with conversational and case interviews and a published six-step case approach.

22 min · 2 lessons

Firm library

L.E.K. Consulting

A strategy firm strong in commercial due diligence and life sciences, with reported fast, quantitative cases and a written case in the final round.

22 min · 2 lessons

Firm library

Roland Berger

A strategy firm with German roots and a global network, with interviews and case studies on its selection day and reported written and group cases.

22 min · 2 lessons

Firm library

Accenture Strategy

Accenture's strategy practice, part of Reinvention Services since September 2025, and a major recruiter at Indian business schools.

22 min · 2 lessons

Firm library

Respected boutiques and specialists

Alvarez & Marsal, OC&C, and Simon-Kucher: what each firm focuses on and how that shapes its interviews.

22 min · 2 lessons

Firm library

Arthur D. Little

A strategy and innovation firm strong in Europe, the Middle East, and Asia, with brainstorming-heavy cases and a written or presentation case in some offices.

22 min · 2 lessons

Firm library

KPMG (strategy and deal advisory)

KPMG's strategy teams, with a published UK graduate process (online assessments, a video interview, and an in-person assessment day) and reported written cases elsewhere.

22 min · 2 lessons

Firm library

Indian strategy firms and capability centres

Redseer, Praxis Global Alliance, and the India-based capability centres of MBB firms: what they do and how their hiring differs.

22 min · 2 lessons

Recruiting by region

Recruiting in the Middle East (GCC)

Where the jobs are in Saudi Arabia, the UAE, and Qatar, how hiring works, the nationalization rules, and the public-sector cases you should expect.

20 min · 2 lessons

Recruiting by region

Recruiting in India

Campus placements at top business schools, the firms that hire the most, Indian strategy firms and capability centres, and how to prepare for guesstimate-heavy interviews.

27 min · 3 lessons

Recruiting by region

Recruiting in Singapore and Southeast Asia

Singapore as a regional hub, the firms that hire there, the Employment Pass and COMPASS rules for foreign hires, and the cases to expect.

16 min · 2 lessons

Recruiting by region

Recruiting in Europe and the UK

UK application windows, rolling hiring in continental Europe, local-language interviews, written and group cases, and typical European case themes.

16 min · 2 lessons

Recruiting by region

Recruiting in the US and Canada

Early application windows, BCG's published US steps, MBA recruiting, AI-assisted interviews, and work authorization in general terms.

16 min · 2 lessons

Recruiting by region

Recruiting in Australia and New Zealand

The firms in Sydney, Melbourne, Brisbane, Perth, Canberra, Auckland, and Wellington, the once-a-year graduate campaigns and summer vacation programs, work-rights rules in postings, and the government's reduced use of consultants.

18 min · 2 lessons

Recruiting by region

Recruiting in Mainland China, Hong Kong, and Taiwan

The firms in Beijing, Shanghai, Shenzhen, Hong Kong, and Taipei, Mandarin and Cantonese expectations, campus seasons and fixed deadlines, recent changes in the market, and work permits in general terms.

18 min · 2 lessons

Recruiting by region

Recruiting in Japan and South Korea

Japan's graduate hiring calendar and why strategy firms move earlier, internships as a selection step, Japanese and Korean language expectations, the firms in Tokyo and Seoul, and work permits in general terms.

18 min · 2 lessons

Recruiting by region

Recruiting in Africa

Where the firms are in South Africa, Nigeria, Kenya, Egypt, and Morocco, how they hire (including candidates studying abroad), language, the rules that shape hiring, and the cases to expect.

18 min · 2 lessons

Recruiting by region

Recruiting in Latin America

The firms in Brazil, Mexico, Colombia, Chile, and Argentina, published timelines such as Bain Brasil's and BCG Brasil's, Portuguese, Spanish, and English in the process, Brazil's internship law, and typical case themes.

16 min · 2 lessons

Recruiting by region

Recruiting in any other country

A step-by-step method for any country: find which firms have offices there, learn how they hire, check the language and work-permit questions, and follow a checklist.

18 min · 2 lessons

Online tests and other formats

7 modules

Games, chatbot cases, aptitude tests, video, written and group cases.

Digital assessment

Gamified problem-solving assessments

Timed, game-style screens that test how you think, not what you know about business. McKinsey's Solve is the best-known example; most other firms use different online screens.

20 min · 1 lesson

Digital assessment

Chatbot-led digital case interviews

A chatbot presents a business case, you answer a series of timed questions using exhibits, and you finish by recording a short video recommendation, with no human present. BCG's online case, guided by a chatbot called Casey, is the best-known example.

20 min · 1 lesson

Digital assessment

Aptitude and psychometric tests

Timed numerical, verbal and logical reasoning tests, often with a personality or situational judgement section. Outside McKinsey and BCG, this is the most common first screen, and the provider varies by firm and office.

25 min · 1 lesson

Digital assessment

Trait and behavioral game assessments

Short behavioural games and questionnaires that read how you tend to work and decide. Their use is shrinking at some firms, so check which one your invitation names.

12 min · 1 lesson

Digital assessment

One-way recorded video interviews

Recording answers to on-screen questions with no human present, whether as a stand-alone interview or as the last step of another screen, and how to perform well in that setting.

12 min · 1 lesson

AI assessment

AI-assisted case interviews

A new 2026 format where you use an AI tool during the case while the interviewer watches. What firms have said, what is only reported, what is assessed, and original exercises to practice.

22 min · 1 lesson

Case format

Written, presentation and group cases

Case formats beyond the one-to-one conversation: a written or presentation case you prepare alone, and a group case with other candidates. How they run, how they differ by region, and how to perform.

22 min · 1 lesson

Expert track

New6 modules

For after the basics: final rounds, curveballs, speed, and stretch cases.

Expert track 1

Final rounds and partner cases

For candidates who have finished the basics: how partners run open, judgment-heavy cases, how to hold or update a view under pushback, and three original partner-style cases with model answers.

40 min · 2 lessons

Expert track 2

Handling ambiguity and curveballs

For candidates who have finished the basics: pivoting when data contradicts you, saying "I do not know" well, missing and wrong numbers, a goal that changes mid-case, and silence. Six exercises with model responses.

25 min · 1 lesson

Expert track 3

Speed and precision

For candidates who have finished the basics: 60-second structures, fast market sizing, mental math under pressure, and the judgment of when rounding is safe. Sixteen timed math and sizing drills.

30 min · 2 lessons

Expert track 4

Thinking like the interviewer

For candidates who have finished the basics: what interviewers commonly look for at each stage of a case, the 15 most common failure patterns with fixes, and a self-scoring rubric that matches Partner mode.

25 min · 2 lessons

Expert track 5

Integrated multi-part cases

For candidates who have finished the basics: three long stretch cases that switch type midway (profitability to pricing to rollout, market entry to M&A, operations to cost to organization), each fully worked with checked math.

60 min · 2 lessons

Expert track 6

Readiness self-check

For candidates who have finished the basics: an honest checklist for final rounds with concrete thresholds, where to find the evidence on the site, and what to do if you are not ready yet.

12 min · 1 lesson

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