Foundation · Creativity
Brainstorming and creativity
How to answer "what could explain this?" or "what could the client do?" with a structured list instead of random ideas, then rank the ideas by impact and feasibility. Includes 12 practice prompts with model answers.
26 min2 lessons Last reviewed
Start lesson 1 Structured brainstorming, and ranking the ideas
Key takeaways
- A strong brainstorm is a short, organized list: first pick two or three buckets that cover the space, then fill each with ideas, then say which idea you would test first.
- Record yourself answering three prompts. Listen back and check: did you say the lens first, were the buckets clear, did you name one idea to test?
- Brainstorm with lenses: internal and external, short and long term, stakeholders, and the value chain.
- Rank ideas by impact and feasibility and say which to test first.
- Answer creative questions in about a minute with a clear structure.
By the end you will be able to
- Brainstorm with lenses: internal and external, short and long term, stakeholders, and the value chain
- Rank ideas by impact and feasibility and say which to test first
- Answer creative questions in about a minute with a clear structure
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