Case type 15
Market study and industry analysis
Understanding an industry by mapping customers, players, the value chain, and trends, sizing it, and forming a clear point of view.
18 min1 lesson Last reviewed
Start the lesson Market study and industry analysis
How do you approach a market study case?
- Map the customers, players, value chain and trends, size the market, and finish with a clear point of view on where the profit is and where it is moving.
- The most common mistake: presenting a pile of data with no point of view.
- Start from the client's decision, map customers, players, value chain, and trends, size the market, and lead with the single most important trend and its so-what.
By the end you will be able to
- Map an industry on four lenses
- Size a market and its growth
- Lead with the trend that matters and what it means for the client
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Common questions: Market study and industry analysis
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