Case type 06
Revenue growth and growth strategy
Growing revenue using a complete split of growth sources (core, adjacent, inorganic), then sizing and ranking the options on profit.
19 min1 lesson Last reviewed
Start the lesson Revenue growth and growth strategy
How do you approach a revenue growth case?
- Split growth into clean sources: the core business (more customers, more sales per customer, price), moves into nearby markets, and acquisitions.
- Size the biggest ideas and rank them.
- The most common mistake: brainstorming a long, unranked list of ideas with no sizing.
- Split growth into core (existing and new customers), adjacent (new products, segments, channels, regions), and inorganic (buy or partner), then size and rank the options on profit and ease, rather than listing ideas.
By the end you will be able to
- Split growth into a complete set of sources
- Size and rank options on profit, cost to capture, and ease
- Translate a target like "double in three years" into a yearly growth rate