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Industries · Education

Education and edtech

How schools, universities, test preparation companies, and edtech platforms are funded and make money, how public and private systems differ by region, how to work through school and edtech unit economics, and how to crack education cases.

39 min3 lessons Last reviewed
Start lesson 1 How education and edtech work

Key takeaways

  • In education, the person who pays (a government, a parent, an employer) is often not the person who learns.
  • A school has high fixed costs, so profit swings with how full it is.
  • Education is heavily regulated and politically sensitive. In any education case, check what the government allows (fees, profits, visas, curriculum) before you build the business answer.
By the end you will be able to
  • Explain who pays for education in public and private systems, by region
  • Calculate the economics of a private school from capacity, utilization, fees, and teacher ratios
  • Judge edtech unit economics using price, contribution, CAC, and renewal
  • Describe the main education players and the trends of 2024 to 2026, including regulation of fees, tutoring, and student visas