Frameworks
The three Cs
Customer, company, competitors: three angles on a market.
Last reviewedWhat does The three Cs mean?
The three Cs, set out by Kenichi Ohmae in The Mind of the Strategist, are three angles to consider: the customer (who buys and what they want), the company (its strengths, costs and capabilities) and the competitors (who else is in the market and how they will react). It is a source of ideas, not a script to recite.
Where does it come up in case interview prep?
Related terms
- The four PsProduct, price, place, promotion: the marketing mix.
- FrameworkA reusable way to break down a common kind of problem.
- Porter's Five ForcesFive pressures that shape how profitable an industry is.
- Porter's generic strategiesCompete on lowest cost, on being different, or by focusing on a niche.
- BCG growth-share matrixSorting businesses by market growth and relative market share.
- Ansoff matrixFour growth routes: existing or new products in existing or new markets.
- McKinsey 7S frameworkSeven parts of an organization that must fit together.
- SWOT analysisStrengths, weaknesses, opportunities and threats.