Market
The three Cs
Last reviewedWhat is The three Cs?
Three angles on a market: the customer, the company, and the competitors.
When should you use The three Cs?
Market, entry and growth cases, as a quick checklist of angles you might be missing.
What are its limits?
Reciting it as your structure is a known way to fail; it is a source of ideas, not an answer. It also leaves out economics and the wider environment.
How do you tailor it to a case?
Pull ideas from it silently, then present a structure built for this specific decision.
Where does it come from?
Kenichi Ohmae, a McKinsey partner, in The Mind of the Strategist.
Use a framework as a source of ideas, then put a structure built for this specific problem on the table. Reciting a framework by name is a common way to lose marks.