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Frameworks

SWOT analysis

Strengths, weaknesses, opportunities and threats.

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What does SWOT analysis mean?

SWOT lists a company's internal strengths and weaknesses and the external opportunities and threats it faces. Its origin is unclear; it is usually linked to business planning work in the 1960s. It is a quick checklist, but it does not rank anything or lead to a decision on its own, so it is rarely a good case structure.

Where does it come up in case interview prep?