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Frameworks

Porter's Five Forces

Five pressures that shape how profitable an industry is.

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What does Porter's Five Forces mean?

Michael Porter's Five Forces (first published in 1979) describe what drives the long-run profitability of an industry: rivalry among existing competitors, the bargaining power of buyers, the bargaining power of suppliers, the threat of new entrants, and the threat of substitutes. It describes the industry, not one firm, and is a snapshot, so add how the forces are changing.

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