Frameworks
Ansoff matrix
Four growth routes: existing or new products in existing or new markets.
Last reviewedWhat does Ansoff matrix mean?
The Ansoff matrix, from H. Igor Ansoff (Harvard Business Review, 1957), sorts growth options by product and market: market penetration (existing products, existing markets), market development (existing products, new markets), product development (new products, existing markets) and diversification (new products, new markets). Risk generally rises as you move away from the current business.
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Related terms
- BCG growth-share matrixSorting businesses by market growth and relative market share.
- FrameworkA reusable way to break down a common kind of problem.
- Porter's Five ForcesFive pressures that shape how profitable an industry is.
- Porter's generic strategiesCompete on lowest cost, on being different, or by focusing on a niche.
- McKinsey 7S frameworkSeven parts of an organization that must fit together.
- SWOT analysisStrengths, weaknesses, opportunities and threats.
- PESTEL analysisPolitical, economic, social, technological, environmental and legal factors.
- Value chainThe activities a firm performs to create and deliver value.