Cost restructuring
Procurement, footprint, automation, shared services
Examples checked
In one minute
Lowering the cost base for good by changing how and where the work is done.
The big idea: A cost programme pays when the yearly savings outweigh the one-off cost and do not damage what customers pay for. Savings that come from changing the work last; savings from freezing spending usually creep back.
- Works when
- When costs are high against peers for clear reasons (too many sites, scattered buying, manual work) and the one-off cost pays back in two or three years.
- Fails when
- When cuts hit what customers value, the best people leave, or the savings creep back because the work itself did not change.
- Check this number first
- Cost per unit against peers, line by line. Shows where the gap is and how big.
- In the worked example
- Net savings a year: EUR 110 (EUR millions a year, at full run rate). See it add up
What it is
Restructuring means changing the cost base, not only trimming it. The usual levers are procurement (buying better), footprint (fewer, fuller plants, offices or stores), automation (machines or software doing manual work), shared services (one centre doing finance, HR or IT for the whole group), and fewer layers of management.
- Procurement. Fewer suppliers, better terms, buying together across the group.
- Footprint. Close or merge plants, warehouses, offices or stores so the rest run fuller.
- Automation. Machines and software replace manual steps.
- Shared services. One centre, often in a lower cost location, does finance, HR or IT for every unit.
- Organisation. Fewer layers and wider spans of control (more people per manager).
Why companies do it
The economic logic, most important first. A move usually rests on one or two of these.
- Scale. Buying and back office work done once for the whole group costs less per unit.
- Utilisation. Fewer, fuller sites spread fixed costs over more volume.
- Focus. Money saved can fund growth or protect margins when prices fall.
When it creates value, and when it destroys it
Creates value when
- Costs are clearly above peers for reasons you can name and fix.
- Savings come from changing the work, so they last.
- The one-off cost pays back within two or three years.
- Customer-facing quality is protected and measured during the change.
Destroys value when
- Cuts hit service, quality or innovation that customers pay for.
- The best people leave and the remaining ones are stretched.
- Savings are counted but never tracked, and costs creep back.
- Closing sites raises freight, lead times or risk more than it saves.
The numbers to check
Ask for these, in this order, before you recommend the move.
- Cost per unit against peers, line by line. Shows where the gap is and how big.
- Savings a year by lever. Procurement, footprint, automation and shared services each add a part.
- One-off cost and payback. Severance, closures and systems.
- Costs that rise as a result. Freight, travel, consultants.
- Service and quality measures. Checks that the cuts do not reach the customer.
Worked example (illustrative)
Rounded numbers for a made-up business, shaped like real ones. Positive lines add to profit; negative lines are costs.
A food manufacturer has a EUR 2,800 million cost base, of which EUR 2,000 million is bought materials, and runs six plants. It plans better buying, two plant closures and a shared finance and HR centre.
| Line | EUR millions a year, at full run rate |
|---|---|
| Procurement: 3 percent off EUR 2,000 million of purchases | EUR 60 |
| Footprint: close 2 of 6 plants, saving their fixed costs | EUR 45 |
| Shared services for finance and HR | EUR 15 |
| Extra freight from serving customers from fewer plants | minus EUR 10 |
| Net savings a year | EUR 110 |
Check: the lines above add up to the total.
The numbers that decide it
- One-off cost (severance, closures, systems): EUR 220 million; payback
- 2 years
- Savings as a share of the EUR 2,800 million cost base
- 3.9 percent
So what: The programme saves EUR 110 million a year, about 4 percent of the cost base, and pays back its EUR 220 million cost in two years. Procurement is more than half the gain and is the fastest to deliver; plant closures are slower and add freight, so they need the closest tracking.
Real examples
Companies that made this move, by region, with what happened and a source checked on the date shown.
Unilever
EuropeToo early to tellAlongside the plan to separate its ice cream business, Unilever launched a productivity programme in March 2024 to save about EUR 800 million over three years, affecting about 7,500 mainly office-based roles.
The lesson: A cost programme is easiest to deliver when the organisation is being redesigned anyway.
Source 1: Unilever, press release (Form 6-K, US SEC), 19 March 2024 (opens in a new tab), checked .
Intel
United StatesMixedIn August 2024, after a loss-making quarter, Intel announced more than USD 10 billion of cost cuts for 2025, a headcount reduction of more than 15 percent, and suspended its dividend.
The lesson: Deep cuts can buy time, but they do not fix a business whose products have fallen behind.
Source 2: Intel, second quarter 2024 earnings release (Exhibit 99.1 to Form 8-K, US SEC), 1 August 2024 (opens in a new tab), checked .
Grab
Southeast AsiaCreated valueGrab cut more than 1,000 roles in June 2023 to reset its costs. In 2024 its group adjusted EBITDA was a positive USD 313 million, an improvement of USD 334 million on the year before.
The lesson: Cutting cost while the business kept growing turned scale into profit.
Source 3: Grab Holdings, fourth quarter and full year 2024 results (Exhibit 99.1 to Form 6-K, US SEC), February 2025 (opens in a new tab), checked .
Kraft Heinz
United StatesDestroyed valueIn February 2019 Kraft Heinz wrote down USD 15.4 billion, mainly on its Kraft and Oscar Mayer brands, and reported a net loss of USD 12.6 billion for 2018, saying profit fell short partly because of lower than planned savings.
The lesson: A business run mainly for cost savings can let its brands weaken; once the savings run out, the damage shows.
Source 4: Kraft Heinz, fourth quarter and full year 2018 results (Exhibit 99.1 to Form 8-K, US SEC), 21 February 2019 (opens in a new tab), checked .
How to recommend it in a case
Answer first, then the reasons with numbers, then the risk and the next step. Three sentences, said out loud.
I recommend the programme, starting with procurement, because together the levers save about EUR 110 million a year, about 4 percent of costs, and pay back in two years.
Procurement alone saves EUR 60 million with little risk; closing two of six plants saves EUR 45 million but adds EUR 10 million of freight.
The risk is service levels slipping during plant closures; next I would set delivery and quality targets for each closure and track savings monthly against the plan.
The numbers to quote: Savings a year by lever; One-off cost; Payback; Service measures to protect.
The figures in the answer come from the illustrative worked example above. In a case, use the client's own numbers.
Classic interview traps
- Listing cuts without sizing them. Put a number on each lever and add them up.
- Forgetting the one-off cost and the costs that rise, like freight after closing a plant.
- Cutting what customers pay for. Say what you will protect.
- Counting headcount cuts without the work that goes with them; if the work stays, so does the cost.
Where it is common
Sources
Every source was opened and the example confirmed on the date shown. Worked examples are illustrative and use no company's figures.
- 1.Unilever, press release (Form 6-K, US SEC), 19 March 2024 (opens in a new tab)Checked
- 2.Intel, second quarter 2024 earnings release (Exhibit 99.1 to Form 8-K, US SEC), 1 August 2024 (opens in a new tab)Checked
- 3.Grab Holdings, fourth quarter and full year 2024 results (Exhibit 99.1 to Form 6-K, US SEC), February 2025 (opens in a new tab)Checked
- 4.Kraft Heinz, fourth quarter and full year 2018 results (Exhibit 99.1 to Form 8-K, US SEC), 21 February 2019 (opens in a new tab)Checked
Practise it
Where this move comes up in cases
- Crack any case in five movesThe method behind every recommendation: What a case interview is, and how to prepare
- Cost reduction and cost cuttingCase type lesson
- Operations and process improvementCase type lesson
- Declining industry and turnaroundCase type lesson
- Organization and post-merger integrationCase type lesson