So what drill
Every partner asks it: so what? Read a few numbers from a real business situation, then write what they mean and what to do, in one or two sentences and 40 words or fewer.
How it works
A round is 4 short situations: a cost going up, a price cut, a margin target, a profit table, an investment or a growth move. The numbers come from the industry briefs. Each answer gets five checks:
- Answer first: the first sentence says what it means or what to do
- Uses a number from the facts
- Names the action or decision
- Short: one or two sentences, 40 words or fewer
- No hedging filler (maybe, I think, it seems)
Example: “Contribution falls 15 percent, from INR 60 to INR 51 an order, so raise the delivery fee by INR 9 before the rider pay rise lands.”