A dairy company wants to enter a new country
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The prompt
Illustrative numbers, fictional company. A dairy company in the United Arab Emirates has AED 1,000 million invested at home and earns an 18 percent ROIC; its cost of capital is 9 percent. Its advantage at home is a trusted brand plus a cold-chain delivery network that reaches most grocery shops every day. It wants to invest AED 400 million to enter a neighbouring country, where it has no brand and would have to build its own cold chain. It expects NOPAT of AED 20 million a year there by year three. Should it go ahead?
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
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Candidate view
For the person answering the case
Clarifying questions, with the interviewer's answers
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