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Why some businesses win: competitive advantage and the economics of strategy

Two parcel delivery companies: what scale does to cost and price

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The prompt

Illustrative numbers, fictional companies. Two parcel delivery companies in the United States each charge USD 7 a parcel and spend USD 4 a parcel on drivers and fuel. BigPost runs a national network of hubs and software costing USD 60 million a year and delivers 30 million parcels. SmallPost runs a smaller network costing USD 20 million a year and delivers 8 million parcels. What is each one's cost per parcel and profit, and what happens if BigPost cuts its price to USD 6.50?

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