Testing pricing power: a 10 percent price rise
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The prompt
Illustrative numbers, fictional companies. Two juice makers in Saudi Arabia each spend SAR 2.00 to make and deliver a bottle. The branded one sells at SAR 3.20 and spends SAR 0.30 a bottle on marketing. The unbranded one sells at SAR 2.50 with no marketing. Both raise prices by 10 percent. The branded maker loses 4 percent of its volume; the unbranded maker loses 40 percent. What happens to profit per 100 bottles they sold before?
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
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Candidate view
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Clarifying questions, with the interviewer's answers
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