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Chemicals

About 8 minutes to read in full, or 1 minute for the short version belowFacts checked

In one minute

Companies turn oil, gas, salt and minerals into plastics, fertilizers, paints, glues and thousands of other materials that go into almost everything.

The big idea: There are two businesses under one name. Commodity chemicals, such as ethylene and polyethylene, are bought on price, so the winner is the producer with the cheapest feedstock, the biggest plants and the fullest order book. Specialty chemicals, such as coatings additives and adhesives, are bought for what they do, so the winner is the one with the best products, service and pricing on value. Decide which one you are in before you build a structure.

One unit, in numbers
One tonne of polyethylene from a naphtha-based plant in Europe: USD 1,100 comes in, and USD 40 (3.6%) is left after its own costs.What is left is the unit's contribution, before the costs of the whole company. See the worked example
Typical margin
2 to 5 percent for commodity chemicals near the bottom of the cycle; 10 to 15 percent for specialtiesRoughly how much of every 100 of sales (or income) is left as profit after the running costs. More on margin
Capital intensity
HighA lot of money must be tied up before the business earns anything, so the return on that money matters as much as the margin. More on capital intensity
The number to watch
Spread over feedstockThe product price minus the cost of the feedstock needed to make it: the first line of a commodity producer's profit.

Ask this first in a case

Is this product commodity or specialty: do customers buy on price or on performance?

Words used above (4)
Feedstock:
The raw material that goes into a chemical process, such as naphtha or ethane.
Naphtha:
A light liquid from refining crude oil, used as feedstock in Europe and Asia.
Spread:
The product price minus the cost of the feedstock used to make it.
Commodity versus specialty:
Bought on price from many similar suppliers, versus bought for a specific performance.

The industry's other words are explained in Words to know (11).

On this page (17 sections)

How money is made

  • Commodity producers sell by the tonne, often at prices linked to published indices, and earn the spread between the product price and the feedstock cost.
  • Because plants have high fixed costs, commodity profit depends on running near full: every point of utilization lowers cost per tonne.
  • Specialty producers price on the value the product creates for the customer, and are often designed into the customer's product, which makes switching slow and costly.
  • Integrated sites earn extra by feeding one plant's output to the next by pipe and reusing heat and by-products.
  • Distributors earn a margin for storing, repacking, delivering and giving technical advice to smaller customers.

Worked example: one unit

Unit economics means the money in and out for one unit of the business. Start from the revenue, take away the unit's own costs, and what is left is its contribution. More on unit economics

The unit: One tonne of polyethylene from a naphtha-based plant in Europe, sold at USD 1,100. Illustrative, rounded figures.
LineAmountShare
Sale price of one tonne of polyethyleneUSD 1,100100%
Minus Naphtha feedstock, after credits for co-products sold (for the 1.02 tonnes of ethylene needed)USD 66060%
Minus Cracker energy and other cash costsUSD 15514%
Minus Polymerization: energy, catalysts and additivesUSD 706.4%
Minus Fixed costs at 80 percent utilization: staff, maintenance, depreciationUSD 12011%
Minus Packing, freight and sellingUSD 555%
What is left (contribution)USD 403.6%

Check: USD 1,100 minus USD 1,060 of costs leaves USD 40.

So what: Feedstock and energy take most of the price, so a European naphtha plant keeps only about USD 40 a tonne, while a Gulf or US ethane plant with far cheaper feedstock earns several times more. If utilization falls from 80 to 70 percent, fixed cost per tonne rises by about USD 17 and almost half the margin goes, so the levers are feedstock position, utilization and moving towards specialty products.

Key measures(8)

Key measures (also called KPIs, key performance indicators) are the numbers people in this industry track. Ask for the first one or two early in a case.

  • Spread over feedstock

    The product price minus the cost of the feedstock needed to make it: the first line of a commodity producer's profit.

  • Plant utilization (operating rate)

    Production divided by capacity. Fixed costs are spread over fewer tonnes when it falls, so commodity plants need to run close to full to earn good margins.

    Typical: About 75 percent for EU chemicals in 2025, about 9.5 percent below the 2014 to 2019 level[3]

  • Cash cost per tonne and cost curve position

    Feedstock, energy and other running costs for one tonne, and how that ranks against rival plants.

  • Energy price versus rivals

    What the company pays for gas and power compared with competitors in other regions.

    Typical: European gas cost about three times the US level in January to July 2025[3]

  • EBITDA per tonne

    Profit before interest, tax, depreciation and amortization for each tonne sold.

  • Share of sales from new products

    For specialty companies, how much revenue comes from products launched in recent years: a sign that innovation works.

  • Working capital days

    How many days of sales are tied up in stock and unpaid customer bills. Chemicals hold a lot of stock, and its value falls when prices fall.

  • Process safety incidents

    Fires, leaks and other serious events. One major accident can close a plant.

First questions to ask

When a case lands in this industry, these questions get you to the numbers that matter.

  1. Is this product commodity or specialty: do customers buy on price or on performance?
  2. What feedstock and energy do we use, and what do our competitors pay for theirs?
  3. How full are our plants, and how much new capacity is being built by others?
  4. Where are we in the cycle: is today's spread high, low or normal?
  5. For a plant decision: what else on the site depends on this plant?

Value chain: where the margin sits

The value chain is the steps a product or service passes through, from the first supplier to the customer. Each step below shows how much of the value it keeps. More on value chains

  1. Step 1: Feedstock: naphtha from crude oil, ethane and propane from natural gas, salt and minerals

    Margin varies

    National oil companies, gas processors, refiners such as Saudi Aramco, ADNOC and Reliance

    Gulf producers often buy gas feedstock from the national oil company at government-set prices, a large cost advantage.

  2. Step 2: Base chemicals: steam crackers and large plants make ethylene, propylene, methanol and ammonia

    Thin margin

    SABIC, Dow, INEOS, Sinopec, LyondellBasell

    Swings with the cycle; US basic chemical companies averaged under 3 percent operating margin in January 2026 data.

  3. Step 3: Intermediates and polymers: polyethylene, polypropylene, PVC, PET, fertilizers such as urea

    Thin margin

    Borouge, LyondellBasell, Reliance, Formosa Plastics, Yara

    Earns the spread over feedstock; strong only when plants run near full.

  4. Step 4: Specialty chemicals: additives, adhesives, catalysts, coatings, electronic and water treatment chemicals

    Fat margin

    BASF, Evonik, Clariant, Croda, Pidilite, Ecolab, Shin-Etsu

    US specialty chemical companies averaged about 12 percent operating margin, about four times the basic chemicals level.

  5. Step 5: Distribution: store, repack and deliver chemicals to many smaller customers

    Thin margin

    Chemical distributors such as Brenntag and Univar Solutions

    A volume and logistics business with strict safety rules.

  6. Step 6: Converters and end markets: films, bottles, pipes, fibres, paints, fertilizers applied on farms

    Margin varies

    Packaging makers, paint companies such as Asian Paints and Akzo Nobel, carmakers, farmers

    Brand owners with strong brands, such as paint makers, keep more of the value than the converters.

Profit pool: who keeps the money

Where in the value chain the profit ends up, which is often not where most of the sales are. More on profit pools

In commodities the profit sits with the producers that have the cheapest feedstock and the largest integrated sites, such as ethane-based plants in the Gulf and the United States. In specialties it sits with companies whose products are designed into customers' products and hard to replace. Producers with expensive feedstock, such as many naphtha crackers in Europe, earn little at the bottom of the cycle.

Cost structure(5)

The main costs, each as a share of revenue (the money from sales).

Cost of sales (feedstock, energy, plant costs), large commodity-heavy producer, 2025
About 94 percent of sales (89 percent in 2024)[2]
Purchased feedstock and energy
The largest part of cost of sales; often most of a commodity plant's cash cost[2]
Selling, general and administrative costs, same producer
About 3 to 4 percent[2]
Research and development, same producer
About 2 percent (specialty companies spend more)[2]
Operating profit, US basic chemicals
About 3 percent[1]

Benchmarks(6)

Typical figures for the industry, to check a client's numbers against.

Operating margin, US basic chemicals
About 3 percent[1]January 2026 data, near the bottom of the cycle.
Operating margin, US diversified chemicals
About 3 percent[1]
Operating margin, US specialty chemicals
About 12 percent[1]
Operating margin of a large polyethylene business (packaging and specialty plastics), 2025 versus 2024
About 4 percent, down from about 11 percent[2]
EU chemical capacity utilization, 2025
About 75 percent[3]
European capacity announced for closure, 2022 to 2025
About 37 million tonnes, around 9 percent of capacity[4]

Typical cases(6)

Case prompts you might hear in this industry.

  • A European polyethylene producer's margin has collapsed. What should it do?
  • Should a Gulf national oil company build a crude-to-chemicals complex?
  • Should we close an old plant on our integrated site in Europe?
  • A specialty chemicals company's growth has stalled. How can it grow again?
  • Should a specialty chemicals company enter India, and how?
  • How should a fertilizer producer respond to the carbon border tax in Europe?

Common traps(5)

Mistakes candidates make in this industry, and what to do instead.

  • Treating a specialty business like a commodity by cutting price when customers pay for performance, or expecting premium prices for a commodity.
  • Forgetting feedstock, which is usually most of the cash cost of a commodity chemical.
  • Planning on today's spread at the top or bottom of the cycle.
  • Closing one plant without checking what it supplies to the rest of an integrated site.
  • Ignoring safety and permits, which can stop everything.

What changed, 2024 to 2026(6)

Recent changes a case could turn on.

  • Europe is shrinking: announced plant closures from 2022 to 2025 covered about 37 million tonnes, around 9 percent of European capacity, with about 20,000 direct jobs lost, while new investment slowed sharply.[4]
  • Energy costs split the world: European gas cost about three times the US price from January to July 2025, and EU chemical plants ran at only about 75 percent of capacity.[3]
  • The 2026 Gulf disruption shut ethylene plants in Iran, Kuwait and Qatar and cut output to near minimum elsewhere in the Gulf by April 2026, because products could not be shipped out through the Strait of Hormuz.[5]
  • Winners and losers swapped: in the first half of 2026, SABIC's operating income and Borouge's EBITDA each fell by about a quarter, while producers outside the Gulf gained as supply tightened: Dow's packaging plastics EBITDA almost doubled and LyondellBasell's adjusted net income rose more than fivefold.[6]
  • Before the disruption, big producers were cutting back: Dow temporarily idled a European cracker in 2025 as its packaging plastics margin fell to about 4 percent, and announced further cost cuts in January 2026.[2]
  • Carbon at the border: the EU's Carbon Border Adjustment Mechanism entered its definitive phase in January 2026 and covers fertilisers and hydrogen, adding a carbon cost for some exporters to Europe.[7]

Players by region(7)

Well-known companies in each region. You do not need to learn them by heart; they help you picture the market.

Global
  • BASF
  • Dow
  • SABIC
  • Sinopec
  • LyondellBasell
  • INEOS
Middle East
  • SABIC (majority owned by Saudi Aramco)
  • Sadara (Aramco and Dow joint venture)
  • Borouge (ADNOC and Borealis)
  • Ma'aden (phosphate fertilizers)
  • Qatar fertilizer and polymer producers
India
  • Reliance Industries
  • GAIL
  • Asian Paints
  • Pidilite (adhesives)
  • SRF
  • UPL (crop protection)
Europe
  • BASF
  • INEOS
  • Borealis
  • Evonik
  • Clariant
  • Croda
  • Akzo Nobel (coatings)
  • Yara (fertilizers)
United States
  • Dow
  • LyondellBasell
  • ExxonMobil Chemical
  • PPG (coatings)
  • Ecolab (water and hygiene)
Southeast Asia
  • PTT Global Chemical and SCG Chemicals (Thailand)
  • Petronas Chemicals (Malaysia)
  • Chandra Asri (Indonesia)
  • Plants on Jurong Island (Singapore)
China
  • Sinopec
  • PetroChina
  • Wanhua Chemical
  • Large private refining and chemical groups

Words to know(11)

Linked words have a fuller entry in the glossary.

Feedstock (glossary entry)
The raw material that goes into a chemical process, such as naphtha or ethane.
Naphtha
A light liquid from refining crude oil, used as feedstock in Europe and Asia.
Ethane
A gas separated from natural gas; cheap feedstock in the Gulf and the United States.
Steam cracker (glossary entry)
A plant that heats feedstock to break it into ethylene, propylene and other base chemicals.
Polymer
A long-chain plastic such as polyethylene, sold as pellets to converters.
Spread
The product price minus the cost of the feedstock used to make it.
Utilization (glossary entry)
Output divided by capacity.
Commodity versus specialty
Bought on price from many similar suppliers, versus bought for a specific performance.
Integrated site
Plants placed together so one feeds the next by pipe and they share heat and by-products.
Turnaround
A planned shutdown of a large plant for maintenance, every few years.
REACH
The EU rule that chemicals must be registered and shown to be safe before sale.

Business model patterns

The ways of making money this industry follows. Spot the pattern in a new industry and you already know the first questions to ask.

Sources(7)

Go deeper and practise