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Operations

Profit pool

The total profit earned across an industry, and how it splits between steps of the value chain.

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What does Profit pool mean?

A profit pool is the total profit earned by all companies in an industry, mapped across the steps of its value chain or across segments. The idea was set out by Orit Gadiesh and James Gilbert of Bain in a 1998 Harvard Business Review article. Its main point is that revenue and profit often sit in different places. In their example of the US car industry, making and selling cars brought in most of the revenue, while leasing, insurance and car loans earned a much larger share of the profit than of the revenue. Mapping the profit pool shows where to compete, where to integrate and where a new entrant could take share. Example: if an industry earns 100 of profit and one step with 20 percent of revenue earns 45 of it, that step is where the value is.

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