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Managing a declining business for cash
The prompt
A UK printed-directory business has revenue of GBP 50 million a year, falling about 10 percent a year as the whole industry moves online. Its fixed costs are GBP 20 million a year, and its variable costs are 40 percent of revenue. How long does it stay profitable, and what should the owner do?
Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.
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