Managing a declining business for cash
The prompt
A UK printed-directory business has revenue of GBP 50 million a year, falling about 10 percent a year as the whole industry moves online. Its fixed costs are GBP 20 million a year, and its variable costs are 40 percent of revenue. How long does it stay profitable, and what should the owner do?
Candidate-led: you choose what to model and propose the options; the interviewer challenges your conclusions.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
My notes on this case
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