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What should fleet software charge in Saudi Arabia?
The prompt
A fictional software company sells route planning software to truck fleets in Saudi Arabia. The next best option is a rival product at SAR 150 per truck per month. A truck uses SAR 8,000 of fuel a month, and our software cuts fuel by 3 percent more than the rival does. Switching needs training and set-up that cost the fleet the equivalent of SAR 30 per truck per month in the first year. Our cost to serve one truck is SAR 40 a month. What is the most a fleet should pay, and what price makes sense? (Figures are illustrative.)
Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.
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