So What Club
Start free
Case library
Customers and growth: the economics of marketing

What should fleet software charge in Saudi Arabia?

Prints the prompt and every part you have revealed so far.

New to this industry?Start with its one-minute summary: Software and SaaS

The prompt

A fictional software company sells route planning software to truck fleets in Saudi Arabia. The next best option is a rival product at SAR 150 per truck per month. A truck uses SAR 8,000 of fuel a month, and our software cuts fuel by 3 percent more than the rival does. Switching needs training and set-up that cost the fleet the equivalent of SAR 30 per truck per month in the first year. Our cost to serve one truck is SAR 40 a month. What is the most a fleet should pay, and what price makes sense? (Figures are illustrative.)

Practice with a partner

1. Send the interviewer link to a friend. They read the case aloud and hold the answers.

2. You open the candidate view: you see only the prompt, a timer and a notes box.

3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.

Your turn first

Clarifying questions, with the interviewer's answers

My notes on this case

0 of 5,000 characters. Saves automatically.

Facts checked against sources on

Spotted something wrong or out of date? Report a mistake. We check every report and correct the page.