Which stage should a snack launch fix?
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The prompt
Using the funnel above: the fictional brand reaches 60 percent of 3 million target households, 50 percent of those reached become aware, 40 percent of the aware consider it, 25 percent of those try it, and 30 percent of triers buy again. A trier buys 1 pack; a repeat buyer buys 10 more packs in the year. Each pack brings the brand AED 5 of contribution, and launch marketing costs AED 2.5 million. Does year one pay, and is it better to lift trial from 25 to 30 percent or repeat from 30 to 40 percent?
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
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Candidate view
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Clarifying questions, with the interviewer's answers
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