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Sizing a market entry: toothpaste in urban Indonesia
The prompt
A fictional European oral care brand is thinking of entering Indonesia, starting in cities. Using the data shown (IMF and World Bank figures, plus one illustrative assumption of USD 3 spent on toothpaste per urban person per year), size the urban toothpaste market today and next year.
Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.
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