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What is one streaming subscriber in India worth?
The prompt
An illustrative streaming service in India has 10 million subscribers paying an average of INR 150 a month. Monthly churn is 5 percent. Payment, delivery, and partner fees take 10 percent of revenue. Winning a new subscriber costs INR 600 in marketing. What is monthly revenue, the average subscriber lifetime, the lifetime value (before content costs), and the LTV to CAC ratio? What if churn rises to 8 percent?
Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.
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