What is one streaming subscriber in India worth?
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The prompt
An illustrative streaming service in India has 10 million subscribers paying an average of INR 150 a month. Monthly churn is 5 percent. Payment, delivery, and partner fees take 10 percent of revenue. Winning a new subscriber costs INR 600 in marketing. What is monthly revenue, the average subscriber lifetime, the lifetime value (before content costs), and the LTV to CAC ratio? What if churn rises to 8 percent?
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
Clarifying questions, with the interviewer's answers
My notes on this case
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