A 20 percent price promotion in the UK
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The prompt
An illustrative drinks brand in the UK sells 1,000 units a week to a grocer at a net price of GBP 10, with variable cost of GBP 6 per unit. The grocer proposes a promotion: the brand funds a price cut so its net price falls to GBP 8, and volume is expected to rise to 1,400 units. Does the brand gain, and what volume would it need to break even?
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
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Candidate view
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Clarifying questions, with the interviewer's answers
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