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Consumer packaged goods (FMCG)

Where the shopper's rupee goes in general trade

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The prompt

An illustrative shampoo pack in India has a maximum retail price (MRP, the legal ceiling printed on the pack, including tax) of INR 100. The goods and services tax (GST) on this product is 5 percent, included in the MRP. The shop keeps INR 12 and the distributor keeps INR 5. How much does the brand owner receive?

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