Where the shopper's rupee goes in general trade
New to this industry?Start with its one-minute summary: Consumer goods (FMCG)
The prompt
An illustrative shampoo pack in India has a maximum retail price (MRP, the legal ceiling printed on the pack, including tax) of INR 100. The goods and services tax (GST) on this product is 5 percent, included in the MRP. The shop keeps INR 12 and the distributor keeps INR 5. How much does the brand owner receive?
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
Clarifying questions, with the interviewer's answers
My notes on this case
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