Is wider distribution in Nigeria worth it?
New to this industry?Start with its one-minute summary: Consumer goods (FMCG)
The prompt
An illustrative biscuit brand in Nigeria is stocked in 40,000 outlets, which each sell 30 packs a week. The brand receives NGN 150 per pack and earns a 40 percent gross margin. A distributor can add 20,000 smaller outlets that would each sell 20 packs a week, but serving them adds NGN 30 of cost per pack. What revenue does the brand make today, and what weekly contribution would the new outlets add?
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
Clarifying questions, with the interviewer's answers
My notes on this case
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