Gross to net: where the money goes on one case of product
New to this industry?Start with its one-minute summary: Consumer goods (FMCG)
The prompt
An illustrative snack brand sells a case of product at a list price of USD 100. It gives USD 10 of off-invoice discount, funds USD 8 of promotions, and pays USD 4 in listing and display fees. Making the case costs USD 40. Advertising to consumers costs USD 12 per case, and overheads and distribution cost USD 10. What are net sales, gross profit, and operating profit, and what margins do they give?
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
Clarifying questions, with the interviewer's answers
My notes on this case
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