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Unit economics of a food delivery app in India
The prompt
A food delivery app in India takes a 25 percent commission on an average order of INR 400. For each order it pays INR 45 to the rider, INR 8 in payment fees, and INR 7 for customer support. A new customer costs INR 300 in marketing to win, orders 3 times a month, and stays 8 months on average. Is a customer worth winning?
Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.
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