Business basics for non-business learners

Unit economics of a food delivery app in India

Prints the prompt and every part you have revealed so far.

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The prompt

A food delivery app in India takes a 25 percent commission on an average order of INR 400. For each order it pays INR 45 to the rider, INR 8 in payment fees, and INR 7 for customer support. A new customer costs INR 300 in marketing to win, orders 3 times a month, and stays 8 months on average. Is a customer worth winning?

Practice with a partner

1. Send the interviewer link to a friend. They read the case aloud and hold the answers.

2. You open the candidate view: you see only the prompt, a timer and a notes box.

3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.

Interviewer view
For the person running the case
Open WhatsApp (share the interviewer view link, opens in a new tab)
Candidate view
For the person answering the case
Open WhatsApp (share the candidate view link, opens in a new tab)

Print interviewer sheet

Your turn first

Before you reveal anything, sketch your structure and your first move here.

Clarifying questions, with the interviewer's answers

My notes on this case

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