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Standard: Gyeolhwa Skin Lab: online or a big retailer in the US?
The prompt
Gyeolhwa Skin Lab, a South Korean skincare brand, wants to grow in the United States. It can focus on online marketplaces or sign with a large US beauty retailer. Which should it choose? Figures are in Korean won (KRW) billions unless stated otherwise.
Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.
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