Practice cases: Japan and South Korea

Standard: Gyeolhwa Skin Lab: online or a big retailer in the US?

Prints the prompt and every part you have revealed so far.

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The prompt

Gyeolhwa Skin Lab, a South Korean skincare brand, wants to grow in the United States. It can focus on online marketplaces or sign with a large US beauty retailer. Which should it choose? Figures are in Korean won (KRW) billions unless stated otherwise.

Difficulty: Standard. Format: candidate-led, with interviewer dialogue. Industry: Consumer goods (beauty). Region: South Korea and the US. Interview length: about 30 minutes. The company is fictional and all figures are illustrative.

Practice with a partner

1. Send the interviewer link to a friend. They read the case aloud and hold the answers.

2. You open the candidate view: you see only the prompt, a timer and a notes box.

3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.

Interviewer view
For the person running the case
Open WhatsApp (share the interviewer view link, opens in a new tab)
Candidate view
For the person answering the case
Open WhatsApp (share the candidate view link, opens in a new tab)

Print interviewer sheet

Your turn first

Before you reveal anything, sketch your structure and your first move here.

My notes on this case

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