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Starter: Desi Crunch: profit on INR 10 biscuit packs has collapsed
The prompt
Desi Crunch, an Indian biscuit maker, sells most of its volume in INR 10 packs. Profit fell from about INR 100 crore to about INR 20 crore in a year. The exhibit shows the economics of one pack. What happened, and what should it do?
Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.
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Exhibits
Open an exhibit only when your interviewer tells you to.
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