Practice cases: India

Starter: Desi Crunch: profit on INR 10 biscuit packs has collapsed

Prints the prompt and every part you have revealed so far.

New to this industry?Start with its one-minute summary: Retail

The prompt

Desi Crunch, an Indian biscuit maker, sells most of its volume in INR 10 packs. Profit fell from about INR 100 crore to about INR 20 crore in a year. The exhibit shows the economics of one pack. What happened, and what should it do?

Difficulty: Starter. Format: interviewer-led, with an exhibit. Industry: Consumer goods. Region: India. Interview length: about 25 minutes. The company is fictional and all figures are illustrative.

Practice with a partner

1. Send the interviewer link to a friend. They read the case aloud and hold the answers.

2. You open the candidate view: you see only the prompt, a timer and a notes box.

3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.

Interviewer view
For the person running the case
Open WhatsApp (share the interviewer view link, opens in a new tab)
Candidate view
For the person answering the case
Open WhatsApp (share the candidate view link, opens in a new tab)

Print interviewer sheet

Your turn first

Before you reveal anything, sketch your structure and your first move here.

My notes on this case

Write anything you want to remember. Only you can see it.

0 of 5,000 characters. Saves automatically.