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Starter: Pellowby Grocers: online orders doubled but profit fell
The prompt
Pellowby Grocers, an Australian supermarket chain, doubled its online orders this year, but its online business made less money than last year. The exhibit shows the key figures for each year. What happened, and what should Pellowby do?
Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.
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