Starter: Pellowby Grocers: online orders doubled but profit fell
New to this industry?Start with its one-minute summary: Retail
The prompt
Pellowby Grocers, an Australian supermarket chain, doubled its online orders this year, but its online business made less money than last year. The exhibit shows the key figures for each year. What happened, and what should Pellowby do?
Difficulty: Starter. Format: interviewer-led, with an exhibit. Industry: Grocery retail. Region: Australia. Interview length: about 25 minutes. The company is fictional and all figures are illustrative.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
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Candidate view
For the person answering the case
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