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Starter: Jikaro Solar: more systems sold, less margin

The prompt

Jikaro Solar sells solar home systems in Kenya on a pay-as-you-go basis. It sold 50 percent more systems this year, but its total margin fell. The exhibit shows the key figures. What happened, and what should it do?

Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.

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Open an exhibit only when your interviewer tells you to.

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