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Restaurants, hotels and travel

Same-store sales (comparable sales)

The US name for like-for-like sales: growth at restaurants or stores open in both periods.

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What does Same-store sales (comparable sales) mean?

Same-store sales growth (also called comparable sales, or comps) measures the change in sales at locations open for the whole of both periods, usually at least 12 to 18 months depending on the company, so that new openings do not flatter growth. It is the same idea as like-for-like sales. For restaurants it splits into traffic (the number of transactions) and average check. Example: same-store sales up 4 percent, with traffic down 1 percent and average check up 5 percent, means growth came from price and mix, not from more guests, which may not last. Listed chains report it every quarter, and investors watch it closely.

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