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Stay in China, move to Vietnam or move to Mexico?
You run the case. Read the prompt, answer questions from the notes below, and share data only when the candidate asks for it or gets stuck. Score at the end.
Case timer
00:00
1. Read the prompt aloud
Read it slowly, then pause. Let the candidate ask questions before they structure.
A fictional company sells 1,000,000 kitchen appliances a year in the United States, all made in China. Factory cost per unit: China USD 20.00, Vietnam USD 21.50, Mexico USD 24.00. Freight per unit: USD 1.20, USD 1.30 and USD 0.50. For this exercise, assume extra US tariffs of 25 percent of factory cost on goods from China, 12.5 percent from Vietnam and 0 percent from Mexico (USMCA-qualifying). Days of stock in transit and in safety stock: 60, 55 and 15, at USD 0.02 per unit per day. Moving costs USD 3 million for Vietnam and USD 6 million for Mexico. What should the company do?
2. Answers to clarifying questions
This case has no scripted clarifying answers. Answer from the prompt, and say "assume what you think is reasonable" if the prompt does not cover it.
3. A model structure
Compare the candidate's structure with this one. A different split can be just as good if it is clean and fits the problem.
- Decision = yearly saving vs one-off cost, tested against tariff changes
- Landed cost per unit in each location
- Yearly saving and payback
- Key: What if tariffs change?
Exhibit 1
Reveal to candidate: when they ask for this data, say "Open Exhibit 1" (they press "Show exhibit 1" on their screen).
| Cost item | China | Vietnam | Mexico |
|---|---|---|---|
| Factory cost | 20 | 21.5 | 24 |
| Freight | 1.2 | 1.3 | 0.5 |
| Assumed extra tariff | 5 | 2.69 | 0 |
| Inventory holding | 1.2 | 1.1 | 0.3 |
| Landed cost | 27.4 | 26.59 | 24.8 |
So-what
The dearest factory gives the cheapest landed cost, but only while the tariff gap lasts.
4. The working, step by step
Each step shows how a strong candidate works it out. Share a new fact from it only when the candidate asks or is stuck, and let them do the math: the result in the dark box is what they should reach.
Step 1: China landed cost
What a strong candidate does: Factory, freight, 25 percent tariff, 60 days of stock.
China landed cost (USD): 20 + 1.2 + 20 × 0.25 + 60 × 0.02 = 27.4
Step 2: Vietnam landed cost
What a strong candidate does: Factory, freight, 12.5 percent tariff, 55 days of stock.
Vietnam landed cost (USD): 21.5 + 1.3 + 21.5 × 0.125 + 55 × 0.02 = 26.59
Step 3: Mexico landed cost
What a strong candidate does: Factory, freight, no tariff, 15 days of stock.
Mexico landed cost (USD): 24 + 0.5 + 0 + 15 × 0.02 = 24.8
Step 4: Mexico saving per year
What a strong candidate does: Against China, on 1,000,000 units.
Yearly saving, Mexico (USD): (27.4 - 24.8) × 1,000,000 = 2,600,000
Step 5: Mexico payback
What a strong candidate does: One-off cost divided by yearly saving.
Payback, Mexico (years): 6,000,000 ÷ 2,600,000 = 2.31
Step 6: Vietnam payback
What a strong candidate does: Saving of USD 0.8125 a unit against a USD 3 million move.
Payback, Vietnam (years): 3,000,000 ÷ ((27.4 - 26.5875) × 1,000,000) = 3.69
Step 7: If Mexico lost its exemption
What a strong candidate does: A 10 percent tariff on the USD 24 factory cost.
Mexico landed cost with a 10 percent tariff (USD): 24.8 + 24 × 0.1 = 27.2
Step 8: If China's tariff fell to 10 percent
What a strong candidate does: China's tariff drops from USD 5.00 to USD 2.00 a unit.
China landed cost with a 10 percent tariff (USD): 20 + 1.2 + 20 × 0.1 + 1.2 = 24.4
The recommendation to listen for
At the end, say: "The CEO walks in. What is your recommendation?"
The company should move part of its production to Mexico, not all of it, and keep China as the second source. First, at today's assumed tariffs Mexico saves about USD 2.60 a unit, USD 2.6 million a year, and pays back its USD 6 million move in about 2.3 years, faster than Vietnam at about 3.7 years. Second, Mexico's 15 days of stock instead of 60 also frees cash and speeds response. The risk is that the answer rests on the tariff gap: if Mexico lost its USMCA exemption it would cost USD 27.20, about the same as China, and if China's tariff fell to 10 percent China would be cheapest at USD 24.40. As a next step, move about half the volume, keep both plants qualified, and review each year after the USMCA review.
Score the candidate
Score each criterion from 1 to 5. A 2 or a 4 sits between the descriptions.
Total
0 out of 25
Score all five criteria to see the band and the feedback template.