Retail and consumer goods
Weighted distribution
The share of total category sales made by the stores that stock a product.
Last reviewedWhat does Weighted distribution mean?
Weighted distribution counts stores by how much of the category they sell. It is the category sales of the stores that stock the product divided by the category sales of all stores. Example: a snack is in only 20 percent of stores, but those are large supermarkets selling 60 percent of all snacks, so numeric distribution is 20 percent and weighted distribution is 60 percent. High weighted but low numeric distribution means the brand is in the big stores but missing many small ones. In the United States a similar measure is called ACV (all commodity volume) distribution.
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Related terms
- Numeric distributionThe share of all relevant stores that stock a product.
- Rate of saleHow many units a product sells per store per week, in the stores that stock it.
- Modern tradeOrganized retail chains such as supermarkets, hypermarkets and e-commerce.
- Like-for-like sales (LFL)Sales growth from stores open in both periods, leaving out new and closed stores.
- Sales per square metreStore sales divided by selling space: how productive the space is.
- Shrink (shrinkage)Inventory lost to theft, damage, errors or spoilage.
- MarkdownA lasting price cut to clear stock that is not selling.
- Sell-through rateThe share of stock received that has been sold within a period.