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Stretch: an Australian pet-food maker, from margin squeeze to price rise to rollout

The prompt

Our client, an Australian maker of premium dry dog food, sells through supermarkets and pet specialty stores in every state. Operating profit fell from AUD 24 million to AUD 12 million a year while volume was flat. The exhibit shows the profit bridge. The CEO wants to know why, and what to do.

Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.

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Exhibits

Open an exhibit only when your interviewer tells you to.

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