Stretch: an Australian pet-food maker, from margin squeeze to price rise to rollout
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The prompt
Our client, an Australian maker of premium dry dog food, sells through supermarkets and pet specialty stores in every state. Operating profit fell from AUD 24 million to AUD 12 million a year while volume was flat. The exhibit shows the profit bridge. The CEO wants to know why, and what to do.
Stretch case, interviewer-led. It starts as profitability (steps 1 to 3), switches to pricing at step 4 when the CEO proposes a price rise, and switches to rollout at step 8 when the interviewer asks how to put the new prices in place.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
My notes on this case
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