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Will a 10 percent price rise pay?
The prompt
A UK coffee-capsule brand sells capsules at GBP 0.40 each, with a variable cost of GBP 0.16. It is considering a 10 percent price rise, to GBP 0.44. How much volume can it lose before profit falls, and should it go ahead?
Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.
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