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A marketplace and a freemium app
The prompt
A fictional travel marketplace in Southeast Asia processes gross booking value (GBV, the total value of trips booked) of USD 2,000 million a year and keeps a take rate of 12 percent. It also runs a freemium trip-planning app with 10 million free users, of whom 4 percent pay USD 5 a month for the paid plan. What yearly revenue does each part earn, and what is one point of take rate or conversion worth?
Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.
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