How industries work: the toolkit

A marketplace and a freemium app

Prints the prompt and every part you have revealed so far.

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The prompt

A fictional travel marketplace in Southeast Asia processes gross booking value (GBV, the total value of trips booked) of USD 2,000 million a year and keeps a take rate of 12 percent. It also runs a freemium trip-planning app with 10 million free users, of whom 4 percent pay USD 5 a month for the paid plan. What yearly revenue does each part earn, and what is one point of take rate or conversion worth?

Practice with a partner

1. Send the interviewer link to a friend. They read the case aloud and hold the answers.

2. You open the candidate view: you see only the prompt, a timer and a notes box.

3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.

Interviewer view
For the person running the case
Open WhatsApp (share the interviewer view link, opens in a new tab)
Candidate view
For the person answering the case
Open WhatsApp (share the candidate view link, opens in a new tab)

Print interviewer sheet

Your turn first

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Clarifying questions, with the interviewer's answers

My notes on this case

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