An Indian snack brand enters Saudi Arabia
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The prompt
An Indian snack brand is considering Saudi Arabia, a market of about 500 million packs a year. It expects to reach 1 percent share in year one, 2.5 percent in year two, and 4 percent in year three, earning a contribution of SAR 0.50 per pack. Running the local business (team, marketing, and fees to get on shelves) costs SAR 4 million a year, and the one-time entry cost (setup, product registration, halal certification) is SAR 6 million. Does it pay back within three years, and how should it enter?
Candidate-led: you build the structure, ask for the market facts, and propose the entry mode; the interviewer adds facts only when you ask.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
My notes on this case
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