Candidate view
Which channel really makes the money?
The prompt
Exhibit 1 shows revenue by channel for a fashion brand in Europe (EUR millions): stores 300, online 150, wholesale 50. Exhibit 2 shows operating margin by channel: stores 12 percent, online 4 percent, wholesale 20 percent. The CEO wants to put all new investment into online. What do the exhibits say?
Your interviewer will share data as you ask for it. Ask clarifying questions, state a hypothesis, then lay out your structure out loud before you calculate.
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