Which channel really makes the money?
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The prompt
Exhibit 1 shows revenue by channel for a fashion brand in Europe (EUR millions): stores 300, online 150, wholesale 50. Exhibit 2 shows operating margin by channel: stores 12 percent, online 4 percent, wholesale 20 percent. The CEO wants to put all new investment into online. What do the exhibits say?
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
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Candidate view
For the person answering the case
Clarifying questions, with the interviewer's answers
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