So What Club
Start free
Case library
Charts and data in depth

Which channel really makes the money?

Prints the prompt and every part you have revealed so far.

New to this industry?Start with its one-minute summary: Retail

The prompt

Exhibit 1 shows revenue by channel for a fashion brand in Europe (EUR millions): stores 300, online 150, wholesale 50. Exhibit 2 shows operating margin by channel: stores 12 percent, online 4 percent, wholesale 20 percent. The CEO wants to put all new investment into online. What do the exhibits say?

Practice with a partner

1. Send the interviewer link to a friend. They read the case aloud and hold the answers.

2. You open the candidate view: you see only the prompt, a timer and a notes box.

3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.

Your turn first

Clarifying questions, with the interviewer's answers

My notes on this case

0 of 5,000 characters. Saves automatically.

Last reviewed

Spotted something wrong or out of date? Report a mistake. We check every report and correct the page.