Media, luxury and education
Re-enrolment rate
The share of eligible students who return to the same school or course the next year.
Last reviewedWhat does Re-enrolment rate mean?
The re-enrolment rate is the number of students who return the next year divided by the number eligible to return, leaving out those in their final year. It is the school sector's version of retention, the opposite of churn. Example: 1,000 students are eligible to return and 920 do, a re-enrolment rate of 92 percent, so the school must recruit 80 new students just to replace them, on top of replacing the graduating class. Recruiting a new family usually costs far more than keeping one, so a few points of re-enrolment matter a lot to profit.
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Related terms
- Churn and retentionThe share of customers who leave in a period, and the share who stay.
- CLV (customer lifetime value)The profit a customer is expected to bring over the whole relationship.
- K-12School from kindergarten to grade 12, the final year of secondary school.
- Completion rateThe share of learners who finish the course or program they started.
- SVOD and AVODStreaming paid for by subscription (SVOD) versus paid for by advertising (AVOD).
- Fill rate (advertising)The share of available ad slots that are actually sold and shown.
- Content amortizationSpreading the cost of films and shows as an expense over the years they are expected to earn.
- ARPPU (average revenue per paying user)Revenue divided by only the users who pay, not all users.